100 Days to Indy: Navigating the Streaming Surge to Success

100 Days to Indy: Navigating the Streaming Surge to Success

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The IndyCar Series is dealing with mixed fortunes with the ‘100 Days To Indy’ docuseries produced by its parent company Penske Entertainment. Airing on The CW, Season 2 of 100 Days has performed we…

The IndyCar Series’ ‘100 Days To Indy’ docuseries, produced by Penske Entertainment, has seen mixed fortunes on The CW during its Season 2 run. The show has fallen below expectations in ratings across the first three episodes of the six-episode season. Season 1 in 2023 struggled with low ratings, possibly due to being a new project seeking a different audience on The CW. Despite hopes for wider reach in Season 2, Nielsen Ratings show decreasing viewership for Episode 1 (182,000), Episode 2 (184,000), and Episode 3 (142,000) compared to the Season 1 average. The series found better success with a second life on Paramount+ and Netflix, boosting social media metrics and engagement for IndyCar. Although still facing challenges on The CW, the move to streaming platforms has expanded the show’s reach and impact for a potential Season 3.

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